- Site Admin
- Posts: 7092
- Joined: Sun May 18, 2003 1:34 pm
- Twitter: @motforum
- Location: Leeds
There are many ways that you can market your company, many of them can be expensive or difficult to arrange, particularly for the small business. However, there are other ways that you can utilise your existing infrastructure to expand your marketing and help to grow your business. All it takes is a little work and some imagination, and you can be getting your brand out to more people.
Creating a Logo
One of the most powerful symbols you can use for your company is a logo. Not only will it show people who you are, but it can also help customers to find you across various media platforms. Your logo doesn’t have to be complicated or colourful, all it needs is to be easy to understand and give people a good idea of what your company does. Some companies use acronyms as their logo which is good, however, you need to explain what it means to first, or your customers may become confused.
Advertising on a Vehicle
If you have a works vehicle, are you using it to help advertise your company? You have a lot of opportunities while you are driving around to influence the public to visit your website or social media. By having your logo and your contact details on the side of your vehicle, you are essentially getting a free mobile advertising campaign. If you don’t already have a work vehicle, then choosing quality Mercedes Commercial vehicles will help promote your brand and give your customers confidence that they are dealing with a professional outfit.
Encouraging Word of Mouth
Your customers are some of your biggest marketing tools. If you have impressed a customer, they will be more likely to recommend you to other people who need similar services. You can rely on them to do it, or you can ask them to help you. It works particularly well with new businesses because you can ask your new customers to help you spread the word. Some people might even be happy to put a poster up in their window or take a card to show to others.
For the local business, your local customers are the most important. They not only provide you with trade, but they are also a good way to spread your brand. Other local businesses and groups can also provide a good avenue for your brand by sponsorship. If there is a local event or sports competition, you can approach the organisers to sponsor them. Your money will help them to set up the event and pay for equipment. In return, they will put up posters and leaflets with your logo. It gives your company local promotion that you are supporting your community. It will also place your logo in front of many potential customers.
Although there are many ways that you can promote your business nationally and internationally, the local customers are usually how small businesses begin. By encouraging them to use your services, you can start to attract others from further afield automatically.